Project Logo
Promoting Green Nudging for Sustainable Agriculture and Forestry (PRUDENT)
EU-funded

The Project

PRUDENT is a 4-year Horizon R&I project that aspires to change the way agriculture and forestry systems currently operate and accelerate the transition to sustainable agriculture and forestry practices and smart farming technologies. PRUDENT will identify and evaluate the most effective green nudges that can enable behavioural change to more sustainable practices and develop innovative nudging tools and transformative pathways to encourage transition to fair, healthy and environmentally friendly agriculture and forestry systems.


One of the research partners of the project is AUEB-RC (Athens University of Economics and Business - Research Center), under whose auspices, research projects of AUEB members are undertaken. The team in this project is associating with Multimedia Laboratory (MMLab), one of the oldest research labs in Greece covering computing, communications and media. The MMLab is part of the Department of Informatics at the Athens University of Economics and Business (AUEB) in Greece.

The aim of this site is to communicate overall objectives and outcomes of the project, as well as AUEB's team contribution.

Visit PRUDENT's web site for latest news and more analytical info.

The Partners

Coordinator is GEOPONIKO PANEPISTIMION ATHINON | Athens University of Agriculture (AUA), Greece

Beneficiaries